A social media campaign to equip women in sports with the knowledge and resources to stand up for themselves against discrimination.
How to respond to discrimination
Case studies, facts & tips you can use to stand up against discrimination
How to respond to comments comparing men and women sport
Scientific study by the Sport University Cologne proves that women are as tactically astute as men
Scientists got machines to analyse football game data from both genders
The study found no considerable difference in individual player or team stats (e.g. passes, shots, dribbles, crosses) between men's or women's football
Use facts because numbers do not lie:
How to respond to sexualised / body shaming comments
Block and Report (Online)
Most mainstream social media platforms (IG, TW etc.) prohibit unwanted sexual advances and content that sexually objectifies and individual without their consent.
Make a Stand
When safe to do so, call out the behaviour and make it known that it is inappropriate and unacceptable
Know that it is not your responsibility to educate people, it is ok to choose to walk away once you've made your stand, or especially in situations where it is not safe
Don't stoop to their level. Name calling and personal attacks doesn't help anyone and may just feed the trolls who are seeking attention
Support as a Bystander
Distract - Redirect the conversation. Try focusing on the athlete's achievements
Direct - Be assertive and call the perpetrators out on their behaviour
Delegate - Seek assistance from others, especially those with more resources and authority to help
How to respond to comments that put down women in sport
It's the 21st century and such misogynistic mindsets are outdated
Women participation in sport is growing and women are being recognised on the highest stage in sport
Viewership for women sport is not only growing but breaking records at every turn
Commercially, women sport is gaining traction and making huge strides forward
From 2016 - 2018, U.S Women's soccer games generated more revenue than the men's games ($50.8M vs the men's $49.9M)
The 2019 US Women's home jersey is the top-selling soccer jersey, men's or women's, ever sold on Nike.com in one season
In early 2021, The Women Super League signed a 'landmark' broadcast deal worth £7M - £8M per season with the BBC to screen the matches on TV. This became the biggest commercial broadcast agreement in women's football.
How to respond to unequal treatment and opportunities
Use your voice
Spread awareness of these issues, more people need to know about the inequality that exists and recognise that it's a problem.
Use your action
Be proactive in contributing towards the women's sporting community, whether it's to share news about it, support the organisations that support women sports, and make sure these organisations succeed. Help show the that it pays to invest in women sports.
Use your passion
Show your support for women sports, get people to feel your passion and join the cause.
Use your resources
Resources include time, money, social capital. Every little contribution counts. Self-organise, talk to stakeholders. If one stakeholder doesn't work out, find another that works and win their support.
3 tips to respond to discriminatory remarks
The perpetrator may just being trying to egg you on. Don't give them the satisfaction
Show them you know what you are talking about. Fact don't lie
Focus on the positives
Steer the conversation / focus away from the negatives and emphasise on the positives (i.e. achievements)
Women in sports reacting to negative comments
Chris Yip-Au, Football Coach
Gene Leck, Hockey Player
Ash Hashim, Futbolita
Pearlynn Lim, Floorballer
Wang Shao-Ing, Rugby Coach
If you have questions or any suggestions, do drop us an email at firstname.lastname@example.org
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