Growing up, Stef and JW were always told that girls couldn't play football. Despite this, they both had a passion for the game and spent their childhoods playing and practicing whenever they could.

But it wasn't until they watched the Women's World Cup 2019 that they realized the true potential of women's football. The packed stadiums and enthusiastic supporters showed them that there was a huge audience for the sport, and they were determined to do their part to help it grow.

Together, they founded Soccer Girl Goals, a media startup that celebrates women's football from Asia. Through their storytelling, social media coverage, and collaborations with fans, athletes, and forward-thinking brands, they are helping to elevate the profile of women's football in the region.

Stef and JW are on a mission to break down the barriers and stereotypes that have held women's football back for so long. They believe in the power of the game to inspire and empower women, and they are determined to make it possible for girls everywhere to chase their dreams and follow their passion for football.

With Soccer Girl Goals, they are working to create a brighter future for women's football in Asia, and they are excited to be part of the growing movement that is changing the face of the sport.