What Inspired Us?

Growing up, we were always told that girls can't play football.

When we saw for ourselves, at the Women’s World Cup 2019, how packed the stadiums could be with supporters for women football, we knew it was possible, and we want to make it possible.

We celebrate women football from Asia, through our story-telling, social media coverage, collaborations with fans, athletes and forward-thinking brands who believe in women and women football.

Our end-goal? To elevate women football especially in Asia.


Press Releases and Media Features


A social media campaign to equip women in sports with the knowledge and resources to stand up for themselves against discrimination.

Singapore-founded campaign keeps score of discrimination that women in sport face - June 14, 2021, The Straits Times, Singapore


This inaugural Women's Panna Challenge was hence birthed from a joint commitment by Soccer Girl Goals, Expy The Lab and FAS to provide more opportunities for women to continue playing competitively while staying safe.

Kejohanan Cabaran Panna Wanita FAS diperkenal (EN: The FAS Women’s Panna Challenge Tournament was introduced) - Dec 16, 2020, Berita Harian, Singapore

Lion City Sailors win FAS Women’s Panna Challenge - Dec 21, 2020, The New Paper, Singapore

Having fun in the cage - Dec 21, 2020, The Straits Times, Singapore